Layout Purpose/Goal
The updated L013B Product Details Page layout is designed to give users a more streamlined and easily navigable content experience on page, without having to scroll up and down multiple page sections to locate content. Enhancements to the PDP hero accommodate multiple transaction and non-transaction element blocks. The horizontal tab layout of the body content provides users with at-a-glance overviews of the main content types available for a given product and a flexible, intuitive way to focus in on the specific content type(s) they need.
Rationale
This layout is generated dynamically by information from the product loader sheet within the HCL portion of the site. It is not directly editable or authorable like CoreMedia pages are.
Calls To Action
The CTAs featured should be product-dependent and should enable users to take key actions, such as Add to Cart/Workspace, Size/Select/Configure, Contact Sales/Expert/LBP, etc. as appropriate.