Usage Guidelines:
When to Use:
Use on Product Category and Sub-category marketing pages
When to Avoid:
Do not use for Technology or Application pages
Alternative Options:
N/A
Layout
L011B Top-Level Category Landing
H002B
Hero with Jump Links
C031
Informative, keyword-optimized page introduction text (150+ words recommended)
C080
Flexible Card Grid (cross-pollination, related content links)
C016
Horizontal Tabs
C031
(Active Tab) Topic Description Text with Optional Read More and CTA Button
C074
(Active Tab) Featured Content Carousel
C005
(Active Tab) Recommended Products Carousel
C016
Horizontal Tabs
C028
(Active Tab) Featured Content
P007
Category Relevant FAQs
C083
Category Related Featured News
Layout Purpose/Goal:
Provides users with robust, informative and engaging content about the associated product category in a way that showcases Emerson’s authority in the space. This includes featuring interlinked content to related industries service, related subcategories and relevant technologies, and recommended products. The page also incorporates FAQs to help inform and guide users, and related news and thought leader content to highlight Emerson’s expertise on the category.
Calls To Action:
CTAs allow users to expand longer-form content, navigate to associated Product Listing pages, explore related industry and service offerings, learn more about featured products, find answers to common questions, and discover relevant articles and news pieces.