Usage Guidelines:
When to Use:
Brand pages
When to Avoid:
Brand pages only
Alternative Options:
N/A
Layout
L009 Brand Landing
Provide an overview of your brand’s product and solutions offerings, with links to key content in the digital ecosystem.
H002
Hero with Optional Carousel
C011
Big Feature Image Right
VN009
Featured Visual Navigation
VN002
Action Squares
C005
Feature with Optional Carousel
VN001
Navigation Tiles
VN015
Featured Navigation Banner
VN003
Action Squares with Images
C007
Compelling Story
C009
Latest News
S002
Social Buttons Inline
C015
Utility Belt
Layout Purpose/Goal:
Explain the brand value proposition while highlighting new products and solutions. Easy access to brand contact information, social media, certifications, proof points, technology leadership and news items.
Rationale:
Brands still matter to brand loyalists and it’s important that we continue to support users who want to engage with specific brands. Note that the role of Brand pages may differ at times between Automation Solutions and Commercial & Residential Solutions. For the latter, brand pages may assume more importance and in some cases may be more robustly designed.
Calls To Action:
Drive to contact information, product details, product category or services.