Usage Guidelines:
When to Use:
Use for all "Learn About" pages within the product category path to the product catalog
When to Avoid:
Do not confuse with the L005 Applied Solutions/Application feature layout
Alternative Options:
N/A
L008 Technology Feature
Layout Purpose/Goal:
For educational and SEO benefits, this page type features detailed expert information as well as cross-sell opportunities for featured products, training courses, community forums and expert blog posts.
Rationale:
Because faceted category lists are not optimized for search, it’s important to provide a comparable, content-rich page that Google can index. Secondly, this page helps budding engineers get up to speed on Emerson process, industrial and climate technologies.
Calls To Action:
Drive to Product, System or Service or a Related Industries Application Page or Related Blog Post, Tutorial, Demo, Training modules.