Layout Purpose/Goal:
The updated L003A Industry Layout is intended to highlight Emerson’s authority and expertise in the given industry of the page. It seeks to do this by directly answering the question “why should users consider Emerson for solving their industry needs?” Additionally the page provides an opportunity to showcase Emerson’s industry- and segment-specific solution offerings in an engaging way, illustrate customer value with compelling case studies & data-backed proof points, and balance substantive informational value with relevant way-finding to easily guide users to associated Industry Segment and Applied Solution pages as applicable.
Rationale:
Establishes Emerson’s credibility with the target audience through a modern, magazine-style layout by providing an egaging narrative built of substantive industry-focused information, relevant solutions, useful FAQs and compelling use case examples. The updated L003A layout is intended to be adaptable to accommodate variability between industries that may or may not include corresponding segment and sub-segment child pages, making it easy and intuitive for users to find and explore the informational content that best suits their needs.
Calls To Action:
Limits links to ancillary off-page content and prioritizes appropriate on-ramps to applicable Segment child pages and Applied Solutions, with the intent to drive users to quickly and efficiently move toward products.