Layout Purpose/Goal:
Introduce customers to the platform’s value proposition, current campaigns and innovations. Begin to funnel users into product category, brand, service or solution they are interested in exploring. Site visitors should experience the breadth and depth of the Commercial & Residential Solutions platform.
Rationale:
This page plays an important role introducing new visitors to Commercial & Residential Solutions’ structure and establishing the section’s information architecture in relationship to the other approved brand (extended) sites, including those for Sensi, Ridgid, Klauke, Greenlee, InSinkErator, Climate, etc.
Calls To Action:
Drive to category landing pages, resources, innovation and expertise stories, and brand pages.