Layout
L001C Homepage Layout
Layout Purpose/Goals:
The focus of the updated L001C Homepage Layout is to concisely showcase high-level content pieces specific to key user audiences (customers, decision makers, investors, career-seekers), while broadly presenting the breadth and depth of Emerson’s expertise and solutions offerings in an engaging way. L001C enables users to easily navigate to products with as few interactions as possible.
Rationale:
The homepage aims to offer users of various audiences and interests a brief overview of Emerson, while providing them clear paths to dive deeper into the content associated with their specific needs.
Calls to Action:
CTAs should drive users to distinct audience-focused areas of the site where they can explore products, find detailed information and thought leadership, learn more about the company as a whole or search available career opportunities.