Specifications:
When to Use:
Use for a featured case study or to promote an interesting solution or piece of thought leadership.
When to Avoid:
Not intended to feature a single product.
Component Active
C007 Compelling Story
Features solutions copy that acts as a teaser to encourage users to continue to the full story on another page, typically a feature in the Expertise, Innovation, or Industry sections of the site.
The Compelling Feature has a headline, subhead copy, and a CTA. There is not an additional caption associated with the image.
Component Detail
The Compelling Story features solutions copy with a call-to-action (CTA) presented over a background image. The excerpt acts as a teaser to encourage users to continue to the full story on another page.
Interactions
CTA sends user to another page with the full-length story, typically in the Expertise or Industries section of the site.
Specifications
Max Characters
Headline: 60
Body Copy: 175
Image Asset Dimensions
Asset Size: 2880px x 1620px
Aspect Ratio: 16:9
Recommended File Weight: <300kb
Image Display Sizes
Width: 100% viewport width
Height: 512px
Image Aspect Ratios
Desktop: 16:9
Tablet: 16:9
Mobile: 3:4