Layout Purpose/Goal:
The goal of this layout is to provide an overview of the service, and to highlight key features that will inspire a site visitor to contact an expert for more information or submit company information in order to request a quote.
Deliver product information that serves customers at all stages of the user journey. Provide access to all key information in the user’s viewport.
Rationale:
Important note: This layout is a variant of the standard Product Details Page, and is created through the WebSphere catalog upload process. It cannot be authored in the content management system (CoreMedia).
Calls To Action:
Include multiple CTA types so that users can begin the product acquisition process, contact an LBP (local business partner) or begin to size and specify. In other words, “Make the engineer feel like this product will work for me.