eSpots (or e-Marketing Spots) are reserved spaces on your product details, dashboard and commerce pages for displaying contextual and logic-based marketing information to a specified segment of your customers. By using HCL Commerce web activities in the Commerce Management Center (CMC), you can control the information that displays in e-Marketing Spots without having to involve store developers.
Three eSpots are available on the product details pages on Emerson.com and other approved sites. Promo codes and purchase discounts are common ways to use the two promotional banners available at the top of the page, while a dynamic text block is available below the page’s four CTAs, which can be used to provide additional promotional information or anticipated delivery dates.
Registered users can be segmented and messaged to through eSpots on the MyEmerson dashboard or other password-protected portals using the HCL Commerce platform. Two banner options allow for timely announcements about new products, programs or upcoming specials.
Both during and after the purchase process, eSpots are available to provide reinforcing messaging about the purchase or offer product updates, promo codes for accessories, support information or other pertinent product information that may need to be updated depending on the customer segment.
The “PanEmerson” platform label denotes usage for all businesses with HCL Commerce online stores enabled. PanEmerson eSpots include:
The “Commercial & Residential” platform label denotes items intended for usage only by ComRes and related Other Approved Sites with HCL Commerce online stores enabled. ComRes-only eSpots include:
Currently there are no eSpots restricted to AutoSol-only usage. Please refer to eSpots with the “PanEmerson” platform status for available items.